Privacy Policy

Last updated: August 2026

Hoop ("Hoop", "we", "us") is a basketball performance tracking app. This policy explains what information the app collects, how we use it, and the choices you have. By using Hoop you agree to this policy.

Information we collect

How we use your information

AI features

Hoop's AI coaching analyzes your basketball statistics and, for video analysis, still frames extracted from clips you choose to submit. This data is sent to a third-party AI processing provider solely to generate your feedback and is not used to identify you or to train advertising profiles. We show AI features under a neutral "Powered by AI" label.

The leaderboard is public

If you appear on a leaderboard, other players can see your display name, avatar emoji, country, level/XP and streak. Please choose a display name you are comfortable sharing publicly, and avoid entering personal details you don't want others to see. You can control your participation in your profile settings.

Advertising

For players on the free tier, Hoop shows ads through Google Mobile Ads (AdMob). Ad partners may use device identifiers to serve and measure ads. Subscribing to Hoop Pro removes ads.

Affiliate links

The app and this website include affiliate links to the NBA Store. If you buy through them we may earn a commission at no extra cost to you. Following an affiliate link takes you to the retailer, whose own privacy policy then applies.

Sharing your information

We do not sell your personal information. We share data only with the service providers that make the app work — including Google Firebase and Google Play (hosting, authentication, database, analytics, crash reporting, billing), our AI processing provider, and advertising partners — and where required by law.

Children's privacy

Hoop is a general-audience app for basketball players. It is not directed to children under 13, and we do not knowingly collect personal information directly from children.

A parent or guardian using the Parent role can create additional profiles inside their own account, including for their child. Any information in those profiles is entered by the adult account holder, who can view, edit and delete it in the app at any time. If such a profile appears on the public leaderboard, the details listed under “The leaderboard is public” above are visible to others — we recommend using a nickname rather than a child’s real name.

If you believe a child has provided personal information you would like removed, contact us using the details below and we will act promptly.

Updates you asked for

If you opt in — in the app under “Get notified”, or on this website — we will send you news about new features and NBA Store offers. Those are two separate choices and both are off unless you turn them on.

We use your address for nothing else. We do not sell it, we do not share it with advertisers, and every email carries an unsubscribe link. Push notifications can be switched off at any time from the same screen, or in your device settings. To have your address deleted, contact us below.

Keeping and deleting your data

Your data is stored on your device and, when sync is enabled, in our cloud database for as long as you use the app. You can delete your local data by clearing the app or uninstalling it. To request deletion of your cloud data (sessions, profile, leaderboard entry), contact us at the address below and we will remove it.

Your rights

Depending on where you live (for example under the GDPR or CCPA), you may have the right to access, correct, delete or export your personal data, and to object to certain processing. To exercise these rights, contact us.

Security

We take reasonable measures to protect your information. No method of transmission or storage is completely secure, but we work to keep your data safe and to improve our protections over time.

Changes to this policy

We may update this policy as the app evolves. Material changes will be reflected by the "Last updated" date above.

Contact

Questions or requests about your privacy? Email us at vincent@capital-ai.eu.